CONCEIVE - Startup Design

CONCEIVE - Startup Design

1,500.00 every month for 6 months

A game-changing breakthrough is born in the lap of a major breakdown that is usually invisible to the most. What if you could design a breakthrough idea, and launch a funding-ready startup by studying the market from a radically new perspective?

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CONCEIVE is a one-on-one 3 to 6-month Startup Design Intensive Program created to help you prepare for the game of building a successful enterprise.

A game-changing breakthrough is born in the lap of a serious societal breakdown that is often invisible to the most. I will help you open a new kind of sense for perceiving major breakdowns and help identify hidden opportunities for building a game-changing startup.

In this program, I will help you study and observe a specific domain from a radically new perspective and help you see these openings and develop a seed-funding ready business model for your startup.

Together we will bring into existence a brilliant flash of genius, an idea, a fulgor, and a real possibility of building a better world with your innovation.

We will start with a half-day orientation (in-person or by zoom) where we will learn about each other and together set the direction of the CONCEIVE program for you. We will meet weekly by Zoom or in person for 1 hour. At the end of every month, we will have a half day conference to review and adjust direction. Our goal is to design and launch a powerful new startup within 3 to 6 months.


Promises and Deliverables

By the end of this program, you will have:

  • A breakthrough startup idea

  • A manifesto for building the business complete with a business model

  • An articulated vision and value proposition

  • An initial plan ready to be presented to the seed stage investors

  • A plan for market validation

  • Learned critical skills in observing, diagnosing, and mapping opportunities for building game-changing startups

  • A roadmap for the development of your leadership skills needed for building a successful startup

  • A clear picture of what you will be doing for the next 3-5 years with your entrepreneurial career

  • Also, any other outcomes we will agree upon at the beginning of the program, customized to your abilities and situation



  • Action Coordination framework: I will introduce you to an Action Coordination framework (pioneered by Fernando Flores, Terry Winograd, Chauncey Bell, and their colleagues) for observing and taking action, and becoming super-effective with producing results and handling breakdowns that occur daily while running startups. Your success ultimately depends on dealing with these breakdowns effectively.

  • Website and MVP: I will guide you through the process of building and launching your Minimal Viable Product (MVP) and your main promotional website using Squarespace, Bubble, WebFlow, MEAN Stack and other frameworks depending on your skills and availability. Optionally you could hire my team and me to build an MVP for you.

  • Funding-Readiness: I will help you put together a funding presentation, help you practice the pitch, and once ready, introduce you to potential investors from my network.

  • Market Testing: I will help you guide the process of market validation. You will learn a new transformative approach for interviewing people to uncover concerns that are not visible to untrained eyes. We will design and run a combination of Social Media, Web, Phone, and Email based campaigns to validate and develop your initial market.

    Your success is my success.


What does it take to succeed?

CONCEIVE is a rigorous program with a rich curriculum and milestones. Starting with the seeds of your passion and ideas, and customized to your natural skills and experiences, you will learn to observe, assess, articulate, and test serious opportunities.

Anticipate reading, writing, listening, observational, and conversational exercises.

You will spend roughly 5-10 hours per week (60-120 hours total) on conversations and homework during this program.

The success of your investment depends on the work you do here. I expect you to take it seriously. By design, CONCEIVE is a dynamic program. I will observe your progress and customize the program trajectory as appropriate.



This program is available as in-person, remote (by Zoom), or mixed-mode collaboration. You can come to visit me in Kirkland, Seattle area at any time.


Cash Investment

Your cash investment in this program is $9,000 paid in six (6) installments of $1500/mo.

After our initial deep dive, we will together determine the speed and design of your curriculum. You could finish the program in as early as three (3) months, or the take full 6 months. If you finish the design curriculum in three (3) months, I will provide you with free 1:1 CEO coaching for the remaining three (3) months.


5% Equity Share

I ask for a mix of cash and equity for compensation. The equity goes to a pool that is also shared with my team. I have done my best to keep both the cash and the equity part of the compensation as low as possible. I want to help bootstrapped founders. The cash part is specific to each offer. For the equity part, I ask for 5% of the total ownership (or revenue share in some instances). This way, you and I share the risks and the rewards of the adventure. So, by purchasing this service, you agree to share 5% equity with Conceivian and commit to working with me in good faith to later discuss and sign the proper legal documents to this effect.

If you have already shared 5% ownership as part of one service agreement, you will not share more equity for additional services.

For example, you may participate in the CONCEIVE - 90-day Startup program, and at the end, raise funding and start a new company, and share 5% fully vested equity with me. Later you may join the 1:1 CEO Coaching program. For this, you would pay $5000 per month and won’t be asked to share further equity.



You will be responsible for purchasing your books and materials required during the course. We will determine those after our first meeting and as we go along. If after the first meeting, either one of us determines that this is not the right program for you at this time, I will refund your fee in full immediately.